VIEW MASTER

THE VINTAGE VIEWS

The View-Master is a classic stereoscopic toy that captured the imagination of children and adults alike for decades. First introduced in 1939 by Sawyer’s, a company based in Portland, Oregon, the View-Master allowed users to view color 3D images through a simple handheld device. By inserting a cardboard disk containing pairs of tiny color photographs, users could experience scenes in vivid three-dimensional detail.

Originally marketed as an educational tool and a modern alternative to the postcard, the View-Master gained popularity for its ability to transport viewers to distant landmarks, historic events, and even fantasy worlds.

​Over time, the View-Master evolved from showcasing travel destinations to featuring popular media franchises, including Disney characters, TV shows, and movies, making it a beloved item in children's toy chests throughout the mid to late 20th century. Its unique blend of simplicity and immersive experience earned it a nostalgic place in pop culture.

​Though digital media has largely replaced analog devices like the View-Master, collectors and retro enthusiasts continue to celebrate its charm, often hunting for rare reels and vintage models. The View-Master stands as a symbol of analog ingenuity and a time when storytelling came to life with the turn of a reel.

Building on that nostalgic charm, our firm has created a custom View-Master reel to showcase our graphic design services in a truly unique way.

​Each frame features a vibrant example of our work—from branding and packaging to digital design—presented in immersive 3D. This creative twist not only pays homage to a beloved piece of visual history but also reflects our passion for innovative storytelling through design. By merging retro technology with modern creativity, our custom reel offers clients a memorable, tactile experience that sets our work apart in a digital world.

Contact us if you would like a reel created for your business!

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